Digital Art Director and Infographic Designer
Marketing and Advertising | Rome Area, Italy, IT
With 10+ years of experience in digital design, I can offer expertise grounded in a rich corporate branding & identity background and a strong creative integrity.
Throughout the years, I have advanced my skills to develop a careful design for a quality user experience. Believing that my job is to engage and then inform and persuade people, I always care about the affective parts of interaction, thinking about the emotional allure of what I design, from classical to expressive aesthetics, generating multiple design concepts.
In terms of UI design, I am able to apply strategic thinking and business goals to design, focusing on user feedback. Working with an hands-on approach, I am used to develop iteratively hand sketches, user journeys, scenarios, personas, wireframes, lo-fi and hi-fi prototypes and style guidelines in collaboration with the user research team, taking ownership of all UI components to ensure consistency of the visual tone across multiple devices and platforms.
As infographic designer, I offer unique cutting edge dashboards, reports and data viz able to engage the target audience, incorporating complex technical and business requirements.
I’ve had the opportunity to work with incredible corporate partners and creative teams, developing excellent interpersonal, analytical and presentation skills including the ability to communicate complex design concepts, clearly and persuasively, across different audiences (even non-technical) at different levels of the organization.
I am always happy to welcome challenging projects.
Creative and art direction, usability, user interface design, responsive design, user experience, knowledge of current design patterns, social media, online personal branding.
Data visualization, eye-candy information graphics, visual storytelling, corporate branding & identity, engaging presentation design (from corporate presentations to keynote talks, from story driven to creative zooming presentations).